Interview with Jiangxi Guangfeng Flagship Store|Mr. Han: Let employees realize "four lives"
Mr. Han: Let employees realize the "four lives"
There is a car, a house, a home, and faith
Art paint is an extremely rapid development of the paint industry in the subdivision category, young people become a new generation of consumers, art paint every year at a blowout rate of expansion, but in the face of a dazzling array of brands on the market, how to choose? This time, we interviewed Han Xiaojun, an agent of Jiangxi Guangfeng who has been operating the Bimet brand for 2 and a half years, and let us understand his original choice.
Mr. Han joined Beacon in March 2019 and talked about why he chose the Beamite brand, and Mr. Han said that there are several main reasons:
First, I have learned about our brand on the Internet, and there are also friends who act as agents of the Bimet brand, and through their introduction, I understand the quality and environmental protection of Bimet products are very well done;
02 Offline more investigations
Second, I inspected multiple brands offline, compared the factory scale, service, marketing and other supporting support, and felt that Beamite was the most suitable brand, so I chose to join Beacon.
Mr. Han said that the two-and-a-half-year operation is not smooth, and there are still some difficulties encountered in the business process, such as the construction part, because the technical requirements of art paint for the construction master are relatively high, and the master is also in short supply, so the company will regularly organize process training, so as to solve the problem of the construction master;
In terms of design, many high-end customers now have requirements for house design and color matching, but in the early days, the store did not have the supporting facilities of designers, so it often led to the loss of large orders. In order to solve this problem, the company and Kujiale carried out a three-day Kujiale landing training to train store designers, and there are currently 4 designers in the store who can provide design services.
(Store image)
01Strict management of the sales team
1. The commuting time that must be strictly observed;
2. Receiving customers must greet them with a smile;
3. Formulate incentive policies, including first order awards, signing champion awards, etc., to motivate salespeople.
02 Strict requirements of the construction team
Arrange personnel to often go to the construction site to supervise the construction details of the master, such as whether the protection is in place, the problem of color difference, the problem of communication with customers, etc.
03Cross-industry alliance
The market has regular cross-industry alliance activities, which interact with each other and increase the number of signed orders.
04Referrals from old customers
Due to the good handling of customer details before, the recognition of customers is also relatively high, so there are more referral customers.
05 Introduction of the paint master
At present, I am engaged in three categories, and I have a lot of contact with the masters, and I usually have a good customer relationship with the masters, and the masters will often introduce the lists.
The above five points are the value-added points of the store's current sales.
When it comes to the future trend of the art paint industry, Mr. Han believes that the following advantages of art paint are enough to prove the future trend of art coating:
01Environmental friendliness
Customers now have stricter requirements for environmental protection, and now the environmental protection level of domestic art coatings is relatively high, and even to the world's environmental protection standards.
02Aesthetics
Now that the main consumer tends to be younger, they will have higher requirements for color and aesthetics.
03Service life
The service life of art paint is much higher than that of ordinary paints, and the hardness of art paint is high and scrub resistant, so the cost performance of art paint is very high.
At the end of the interview, talking about how to plan for the future, Mr. Han hopes to build a marketing team of 30 people, 2 marketing directors, 5 marketing managers, and 5 store managers by 2030, so that they can realize the "four lives": a car, a house, a home and faith!
Meite and Kujiale jointly build a benchmark store for cloud design services
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What you see is what you get, meet your future home
In order to provide customers with a more comprehensive, efficient and intuitive home design solution, Cool Home Design Software Platform is a global innovator of cloud design software, and Cool Home Design Training is carried out by Bimet and Kujiale, focusing on design and combining the characteristics of products, tailor-made to create a new living experience, so that customers can meet their future home in 5 minutes.In order to create a professional-level design-oriented home furnishing consultant in the store, it was officially opened in Jiangxi Guangfeng Beager flagship store from August 18th to 20th, 2021.
This designer training aims to improve the home furnishing consultant to explain the product features at the same time, through the rapid design of the home plan, so that the owner can immerse themselves in the experience of the future home, so as to improve the store's private customization service, and empower the store to provide a full-space cloud design shopping experience. Kujiale senior training lecturer Mr. Kong Zhou tailored the training course plan for the Bite Guangfeng flagship store, and this course starts from the design practice, intelligent design application, design marketing, color matching, etc., and carries out targeted training. Through classroom learning and after-class exercises, the students went from knowing nothing to skillfully using Kujiale to design a complete house type, and gained a full sense of achievement. Through classroom learning and after-class exercises, the students went from knowing nothing to skillfully using Kujiale to design a complete house type, and gained a full sense of achievement. As a design software in the custom furniture industry, Kujiale can help store designers quickly produce drawings, so as to efficiently improve the store's ability to sign orders. In the future, Benchmark will promote Kujiale cloud design learning in various stores across the country, help terminal stores master the shopping guide process of combining design and products, and help the performance of each store take off. When consumers buy Beamite products, please make sure that the merchant has a formal authorization letter from Matchmaker; In addition, each packaging barrel of Bimet is affixed with an anti-counterfeiting label, and consumers can scratch off the anti-counterfeiting coating and scan the code to check the authenticity of the product.
Cohesion and cohesion, live up to the time
Time flies, time is like a song, 12 years have passed in a hurry, and Beamite Group has grown from a "seedling" to a "big tree" with lush branches today. In order to celebrate the 12th anniversary of the establishment of the group, and in order to allow new colleagues to quickly integrate into the collective, the Fuzhou Marketing Center of Benchmark Group ushered in a two-day and one-night team building activity with the theme of "cohesion and cohesion, living up to the time".
After living in the neon of the city for a long time, I can't help but miss the mountains and wilderness. In this group building, we came to Guanyunzhuang and Jiufeng Village in Shoushan Township, Fuzhou, and felt a leisurely time of Tao Yuanming's "long time in the cage and returning to nature". Gathering at 9:30 in the morning, the gray light rain did not reduce everyone's enthusiasm in the slightest. The bus slowly moved away from the city, the sky gradually cleared, and halfway through, the 30-kilometer hike was coming, and some colleagues got off the bus to exercise and feel the new world after the rain. After living in the neon of the city for a long time, I can't help but miss the mountains and wilderness. In this group building, we came to Guanyunzhuang and Jiufeng Village in Shoushan Township, Fuzhou, and felt a leisurely time of Tao Yuanming's "long time in the cage and returning to nature".
Guanyunso
Gathering at 9:30 in the morning, the gray light rain did not reduce everyone's enthusiasm in the slightest. The bus slowly moved away from the city, the sky gradually cleared, and halfway through, the 30-kilometer hike was coming, and some colleagues got off the bus to exercise and feel the new world after the rain. After getting off the bus for a short rest, raise your eyes is a forest villa hidden between the mountains, climb the steps, the mountains and fields in the day are also not lacking in fun, we are catching up with the male peacock to open the screen, a peacock with a beautiful screen, wandering in the park, leading people to stop and stroll in the forest plank road, breathing the fresh air in the mountains, and from time to time there are pleasant birdsongs, very pleasant. There is also a glass covered bridge to enjoy afternoon tea, which can view the mountain scenery from afar, and block the scorching sun, which makes people feel happy. Jiufeng Village
After a day's rest, we set off for Jiufeng Village on the second day to officially start the purpose of the trip - team building. All members of the team building are divided into 4 groups, and the point system is adopted, the higher the score, the richer the prizes, everyone is enthusiastic, and the sky is also very face-saving. 1. Ugly Duckling Race
The similar form of relay race tested the tacit understanding and teamwork ability of the team members, which not only demonstrated the individual strength, but also reflected the importance of team interests, and also enhanced the sense of closeness between the team members.
2. Body transfer
This round of the game is similar to you draw and I guess, in the process of the game, everyone racked their brains just to convey the correct information to their teammates, promoted the feelings and tacit understanding between colleagues, and improved teamwork ability, communication ability and thinking activity while increasing the fun of life. 3. Running east, west, north and south
This round of the game not only enhances everyone's endurance and perseverance, but also enhances the cooperation and cooperation between team members.
After the game, we had lunch, and after a short rest, we headed to the depths of Jiufeng Village, walking along the boardwalk to the depths of the valley to get a glimpse of the magnificence of nature and the tranquility of the countryside.Time passed quietly and our game was nearing its end, but the enthusiasm of our colleagues continued to wane, and we played a few more games. Unconsciously, the cohesion of the team and the harmony between colleagues are quietly rising. At the end of the team building, we awarded prizes to the winning team. Relaxation is to go all out and meet a better self with the best state; Commendation is to reward the present and spur colleagues who are accumulating strength. Through this team building, not only everyone's work pressure has been released, but also promoted the tacit understanding and collaboration between the team, the new partners have more sense of belonging, and also enhance the cohesion and centripetal force of the whole team. Although the trip is over, we are always on the way forward! 12 years of trials and hardships, 12 extraordinary spring and autumn, today's brilliant achievements, is the result of the sweat of a group of dream-chasing young people, is the result of the hard work of all the company's owners, in the future, the big family will also be more united, more hard work attitude, cohesion, live up to the time!
Leaders of the United Front Work Department of Luoyuan and the Federation of Overseas Chinese, overseas Chinese entrepreneurs from six countries, and presidents of various countries visited Bimet Group
On June 21, 2019, Lan Keming, member of the Standing Committee of the Luoyuan County Party Committee, deputy secretary of the party group of the county government and deputy county magistrate, Xie Jing, member of the party group of the Luoyuan County People's Government, deputy county magistrate, member of the Standing Committee of the Luoyuan County Party Committee, Yu Yong, executive deputy director of the United Front Work Department of the county party committee, Huang Yunfeng, director of the investment promotion office, You Chuiyuan, director of the county's Taiwan, Hong Kong and Macao Affairs Office, Lei Kanghua, chairman of the Federation of Overseas Chinese, and overseas Chinese entrepreneurs and presidents from six countries visited the Luoyuan factory of Fujian Bimet Environmental Protection Group Co., Ltd. (follower company) for inspection and exchange. Feng Guochun, chairman of Bimet Environmental Protection Group, and others warmly received the visitors and had a discussion and exchange. After the meeting, under the leadership of Feng Dong, everyone visited the company's production workshop, technical workshop and packaging workshop one after another, from the raw materials and production of the products to the testing, packing, labeling and packaging. In the production workshop, the leaders saw what kind of process the product went through. Then, the leaders also visited our model exhibition hall and expressed to Feng Dong that they were very interested in our company's "Bimet" art wall material products, and planned to introduce our products into their respective countries for vigorous promotion. Feng Dong said that at the beginning of its establishment in 2008, Bimet Group focused on the research and development of wall decoration materials. As a high-tech enterprise in the field of environmental protection building materials for more than 10 years, it now has more than 1,000 regional agents and more than 900 franchise stores, creating good economic and social benefits. At present, our group has a number of product patents, and invests a large amount of R&D funds every year, which greatly improves the core competitiveness of products and drives the development of the environmental protection wall material industry.
The comprehensive brand strategy of Bimet Group has been upgraded, and it will place advertisements on CCTV and other well-known satellite TVs
In the market economy, survival of the fittest is the basic law of enterprise survival. In the building materials industry, if you want to compete for the market and make achievements, you must upgrade your brand in this big wave. In order to better enhance the core competitiveness of the brand and help dealers better develop the market, Bimet Environmental Protection Group launched a large media communication strategy on January 7, 2019, and officially became a building materials brand that advertised on CCTV and the top ten provincial satellite TV media. Bimet Environmental Protection Group has been deeply involved in the building materials industry for ten years, taking products as the core, and has adhered to the brand strategy innovation and upgrading for many years, and constantly improved the brand system to improve product market awareness and enhance the core competitiveness of the brand. At the signing site, Yi Jiwei, channel director of Beamite Group, and Zhao Haobo, director of the marketing department of Shengshun Media, attended the signing ceremony and reached a strategic cooperation. It marks another milestone moment in the brand strategy of Bemet Group.
After the signing of the cooperation agreement, Beamite Group will broadcast the company's video advertisements on many well-known satellite TVs such as Central 1, Central 7, Central 9, Central 15, Jiangsu Satellite TV, Gansu Satellite TV, Guangdong Satellite TV, Shenzhen Satellite TV, Sichuan Satellite TV, Guizhou Satellite TV, Zhejiang Satellite TV, Anhui Satellite TV, Shandong Satellite TV, Hubei Satellite TV, Elite Cartoon and many other well-known satellite TV. This cooperation has further enhanced the brand image and industry influence of Bemet Group in the building materials industry.Yi Jiwei, channel director of Bimet Group, said that in the building materials industry, which is full of gunsmoke and war, especially the new interior wall coating industry, such as diatom mud, art coatings and other products with high-end market positioning and fierce competition, are really full of gunsmoke and competition for hegemony. In order to develop better and achieve more dealers, the group knows the situation and acts in response to the situation. As far as the enterprise is concerned, the brand is the recognition of the quality of the enterprise by the market and consumers, and the establishment of a good brand image is undoubtedly equivalent to laying a solid foundation for the enterprise to win the market.As a high-quality brand in the wall material industry, Bmet Group continues to upgrade products, improve products and services, enhance brand strength, and is committed to creating products with more environmental protection, function, energy saving, practicality and fashion. At the same time of developing the enterprise itself, it will make a more comprehensive contribution to the development of the wall material industry. Its three major brands, "Bimet", "Net Guard" and "Embroidery Fashion", push environmental protection home decoration to a more professional and standard track, and make greater contributions to the development of environmental protection home decoration products.After ten years of hard work, Beamite Group has been working silently to become a leader in the environmental protection building materials industry from its inception to dealers all over the country. We firmly believe that the brand strategy with Shengshun Media will make the brands of Bimet Group more penetrating and win more opportunities for dealers to open up the market. The cooperation between the two will open a historic page for the brand building of Bite, and the future will be more brilliant, let us wait and see!As a high-quality brand in the wall material industry, Bmet Group continues to upgrade products, improve products and services, enhance brand strength, and is committed to creating products with more environmental protection, function, energy saving, practicality and fashion. At the same time of developing the enterprise itself, it will make a more comprehensive contribution to the development of the wall material industry. Its three major brands, "Bimet", "Net Guard" and "Embroidery Fashion", push environmental protection home decoration to a more professional and standard track, and make greater contributions to the development of environmental protection home decoration products.After ten years of hard work, Beamite Group has been working silently to become a leader in the environmental protection building materials industry from its inception to dealers all over the country. We firmly believe that the brand strategy with Shengshun Media will make the brands of Bimet Group more penetrating and win more opportunities for dealers to open up the market. The cooperation between the two will open a historic page for the brand building of Bite, and the future will be more brilliant, let us wait and see!
